Governance

Disclosures, oversight, and how we manage conflicts of interest.

Trust is earned by stating things plainly. This page sets out our governance structure and the controls that ensure no relationship can influence rankings or recommendations.

No current conflicts of interest

As of July 2026, no Akinn advisor, investor, or board member has an ownership or operational stake in any care home listed on the platform. An earlier advisor-investor relationship with LWT Healthcare, previously disclosed on the Streatfeild House and LWT Bexhill Lodge listings, ended when that investor withdrew from this round of investment.

If a real conflict of interest exists in future — an advisor, investor, or board member with a stake in a listed home — we commit to the same three controls we'd have applied here:

  1. Disclose plainly on every relevant listing. Any home owned or operated by a connected entity would carry a clear disclosure on its listing card and detail page, stating the relationship and linking back to this page.
  2. No ranking preference, period. The Best Match algorithm has no input for ownership, operator identity, or relationship with Akinn. The code is published in our public repository at lib/ranking.ts.
  3. Editorial separation. No advisor, investor, or board member edits listings, writes descriptions, sets Quality Score weights, or influences which homes are included in the verified corridor.

Advisory board

Akinn is building an independent advisory board, expected to formally convene once we move beyond the launch corridor. We will publish board membership on this page as appointments are made.

How conflicts are escalated

If you believe a listing on Akinn is being unfairly preferenced, demoted, or described, we want to hear about it. Email governance@akinn.co.uk. We commit to acknowledging the report within two business days and providing a written response within ten business days.

Other relationships we disclose

  • Akinn receives no commission on placements. Providers pay an annual subscription plus per-qualified-enquiry credits. See our pricing page.
  • Akinn receives no payment from families. The platform is free for family use, funded entirely by provider subscriptions.
  • We do not currently accept advertising. If we do in future, advertising will be clearly labelled and will not influence rankings.